NUTRE STATION ZERO
event identity · print · social · vendor graphics · merch
THE PROJECT
DESIGN WITH INTENT.
Station Zero needed to feel like part of the HYROX world without being swallowed by it. Kowskii created the logo and a flexible identity, then extended it across print, social, and merch so the brand stayed consistent from first announcement to the street.
- Client
- Nutre
- Event
- Station Zero
- Where
- The Grand · Boston
- When
- October 10, 2026
01 / THE IDENTITY
EIGHT STATIONS.
PLUS ONE.
The oval is built like a track: nine lines, one for each of the eight HYROX stations plus Station Zero. Zero through eight. Nutre at the center.
Nutre created the event. Kowskii gave it a visual identity: a track mark that connects Nutre and The Grand, plus a standalone wordmark for the rest of the rollout.
Barlow Condensed carries Nutre’s voice. Monument Extended brings the weight of race weekend.
BARLOW CONDENSED / EXTRABOLD
CLICK THE TEXT TO TRY THE TYPEFACENutre’s voice. Event details, supporting headlines, and information that needs to move fast.
MONUMENT EXTENDED / ULTRABOLD
Aa
CLICK THE TEXT TO TRY THE TYPEFACEThe event’s presence. Big announcements and headlines built for race weekend.
THE IDENTITY / IN YOUR HANDS
LOGO STUDIO
+ BRAND KIT.
Explore both marks. Start with the event palette or choose any color. Adjust the track and optional text color.
REBUILD THE PALETTE
Text stays orange unless text recoloring is enabled.
THE PALETTE.
Orange
RGB 224, 63, 0
Cream
RGB 254, 255, 237
Black
RGB 2, 2, 3
02 / FLYERS + HANDOUTS
FROM THE FEED
TO THE STREET.
Every format had a job. The Eventbrite listing introduced the event. Nutre’s sales team took the flyer into partner gyms. The street team put the handout directly into people’s hands.
03 / SOCIAL MEDIA
MAKE THE
ANNOUNCEMENT COUNT.
the announcement carousel posted on @nutre_meals instagram. four slides took people from “what is station zero” to “scan to get tickets.”
THE ANNOUNCEMENT.
THE NEWS-STYLE ADS.
four news-style ads, made to be shared. they flipped a nightclub into a recovery lounge and got people curious about station zero.
THE VENDORS.
A shared system gave every participating brand a place in Nutre’s rollout.
04 / MERCH
MADE TO
LEAVE WITH.
The identity carried onto garments and snapbacks. Designed by Kowskii. Printed by @neskadesignn.
05 / THE FULL ROLLOUT
ONE EVENT.
EVERY TOUCHPOINT.
Nutre’s concept. Nutre’s event. Kowskii’s design and execution. Identity, print, social, vendor graphics, and apparel—one consistent system from the first announcement to the event floor.
Designed for impact.