BOSTON VIP CHARTERS
Branding / Social media launch
THE PROJECT
DESIGN WITH INTENT.
Boston VIP Charters had a starter logo to get the site live. I worked with them to build what came next: a new logo, a yacht icon, and a social launch around their first vessel, Naughty Buoy.
Once we finalized the identity, I carried it into the feed, using her trip from Florida to Boston as the story behind the launch.
- Client
- Boston VIP Charters
- Scope
- Rebrand + social launch
- Where
- Boston Harbor
- Launched
- March 22, 2026
01 / THE STARTING POINT
READY FOR
THE NEXT CHAPTER.
Boston VIP had a starter logo to get the site live, and it did its job. When we connected, I got to know the company and where they wanted to take the brand.
From there, I designed a new identity and built the social launch around their first vessel, Naughty Buoy.
02 / THE BRANDING
A NEW MARK.
A CLEAR DIRECTION.
I built the wordmark around a VIP monogram, then designed a yacht icon for the smaller placements where the full name wouldn’t fit.
I kept the palette to four colors: gold, deep navy, warm white, and blue. I paired Aabak Bold for the headlines with Apparat Semi Condensed for subheads and supporting copy.
The goal was to make everything feel connected, from the logo to the feed.
AABAK / BOLD
Aa
CLICK THE TEXT TO TRY THE TYPEFACEAabak Bold carries the headlines.
APPARAT SEMI CONDENSED
Aa
CLICK THE TEXT TO TRY THE TYPEFACEApparat Semi Condensed handles subheads and supporting copy.
THE IDENTITY / IN YOUR HANDS
LOGO STUDIO
+ BRAND KIT.
Explore the wordmark and yacht icon. Adjust their size and color, or start with the brand palette.
CUSTOMIZE THE BRANDING
Wordmark text automatically contrasts with the preview background.
THE PALETTE.
Gold
RGB 211, 152, 88
Deep navy
RGB 0, 7, 27
Warm white
RGB 255, 252, 248
Blue
RGB 41, 114, 185
03 / THE LAUNCH
SHIPPIN’ UP
TO BOSTON.
Naughty Buoy’s trip from Florida to Boston gave me the story for the launch. Once we finalized the logo, I built the feed around that journey.
I started with a teaser, followed with the reveal, and gave people a way to book. Reels ran alongside the posts to keep the story moving. See the launch at @bostonvipcharters.
THE TEASER.
I used “Shippin’ up to Boston” to build anticipation before Naughty Buoy arrived.
THE REVEAL.
For the reveal, I let the boat lead. Naughty Buoy on the water, with the new identity in place.
THE BOOKING POST.
Then I made the next step clear: “Booking now.” A direct invitation to get out on the water.
04 / THE ROLLOUT
YOUR LAUNCH NEEDS
MORE THAN A LOGO.
I took this from the first conversations about the logo through the social launch. The wordmark, yacht icon, and content all had to feel like the same brand. That’s what designed for impact means to me.
- 11
- GRID POSTS
- ≈59K
- TOTAL VIEWS
- 250
- FOLLOWERS BUILT FROM ZERO
These are the launch figures I’m sharing from the project. Views are total content views, not unique people or confirmed bookings.