Nutre Meals
Ad,Merch,Social Design
Nutre Meals is a Boston-based meal prep delivery brand that makes eating clean simple. They prepare chef-crafted, nutritionally balanced meals designed to support busy lifestyles, fitness goals, and recovery — all delivered weekly and ready to heat and eat. Their focus is on convenience without compromise, fueling real people with real food.
Client:
Nutre Meals
Role:
Graphic Designer
Year:
2025
Challenge
Nutre had a strong product and loyal local following but lacked a cohesive visual identity. Their branding and social presence felt fragmented — mixing different tones, fonts, and photo styles. Along with a new logo and refreshed brand identity, they needed a smooth transition that unified every touchpoint and maintained familiarity for their existing audience. The goal was to create design consistency across packaging, social media, events, and collaborations to position Nutre as a premium lifestyle brand in the meal-prep space.
Objective
My goal was to elevate Nutre’s visual presence and unify their brand across all platforms. This involved close collaboration with the marketing and social media teams to ensure every design — from digital campaigns to print materials — aligned with the new brand direction. Key objectives included: Creating a clean, functional design system that reflects energy, health, and community. Developing a consistent tone and look across all brand materials. Strengthening Nutre’s visual storytelling to highlight both product quality and lifestyle appeal.
Results
- Built a cohesive design language applied across print, social, packaging, and apparel. - Strengthened Nutre’s brand partnerships with gyms, healthcare offices, and influencers. - Increased engagement and local brand recognition through consistent, lifestyle-driven content. - Helped position Nutre as more than a meal service — a movement centered on health, recovery, and community.
