Brand Marks & Visual Identities
Projects
This collection highlights the brand marks, identity systems, and visual symbols I’ve developed for apparel drops, sports teams, lifestyle brands, and event-driven projects. Each piece is crafted to feel intentional, versatile, and instantly recognizable — whether it appears on a jersey, a hat, a product mockup, or digital content.
Client:
Multiple
Role:
Graphic Designer
Year:
N/A
Challenge
Every project comes with its own identity needs — from creating a completely new symbol to elevating an existing style without losing what made it meaningful. The challenge is creating brand marks that are clean, timeless, and flexible enough to work across clothing, merch, social media, and printed materials. Each identity also has to stand out in competitive spaces like sports culture, streetwear, and lifestyle branding, while still feeling unique to the client or event.
Objective
The goal was to build a suite of brand marks that: - Capture the tone and personality of each client or concept - Translate seamlessly into apparel, merch, and digital platforms - Maintain clarity and craftsmanship across scales (from small embroidery to large-format posters) - Show prospective clients the range of styles I can develop — minimal, bold, sporty, clean, and character-driven
Results
These brand marks and visual identity pieces have become foundational elements for multiple clients’ merch drops, team branding, event promotions, and product lines. They have strengthened the visual direction of each project, increased brand recognition, and helped clients bring their ideas to life with a professional, cohesive identity. This collection also demonstrates my ability to think beyond a single logo — crafting systems, variations, and production-ready artwork that support long-term brand growth.