CABINET ONE REFACING
logo family · color system · typography · branding
Cabinet One came in with a direction. ai-generated, rough, but they knew what they felt. after a few rounds exploring original concepts, they came back to that initial reference — and that's where the real work started.I took a chatgpt concept and made it something that actually holds up. built the icon into clean vectors, developed a full gradient system around that gold palette, and locked in a typography system that gives the brand weight across every application. the result is a logo family with a wordmark, monogram, and icon that all flex — web, print, signage, whatever.sometimes the job is building something from scratch. sometimes it's making someone's vision real. this was the second one.
brand identity
early concepts
final brand